Sunday, the Oscars are coming to TV...and though you may not want to watch them. Mastercard is hoping that you'll treat it like the Superbowl and watch it for their commercials...
MasterCard's ad spending for the Oscars telecast was $3.4 million!!!
But they feel the money was well sepnt for two commercials that will be fill-in-the-blank "Priceless" ads.
In one ad, a man sits at a typewriter in a pasture and the announcer says, "Blank: $9." In the next scene a woman on a motorcycle drives by and the announcer says, "Blank: $60."
The possibilities are truly endless.
So, put your two cents worth in at http://www.priceless.com. Fill in the blanks as part of a contest, and who knows?!?!? Your winning words might appear in a finished copy of one of the ads that will be televised later this year.
Now, that is priceless.
Have a great weekend!
Chalmer
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